Including 'Ads by Google' on your web site is pretty easy and requires no maintenance. Webmasters need only to insert a Google generated java script into a web page. If you use website templates its even easier as you only need to put the code on the template and update the site.

Google's spider parses your website and tries to serve adverts that relate to the website's content. If you are getting unrelated adverts appear on your site then you need to re-write the page to make it more relevant (a very good idea for SEO as well). Google uses a combination of keyword matching and context analysis to determine what adsense adverts should be served.

Google even allows you to filter out any competitors adverts from displaying on their sites. Google provides a wide variety of ad formats to match the most suitable option with a website.

It's always a tradeoff between the look of your site and revenue. The more central the google adsense adverts are to your page the more clicks you'll get. If you over do it people won't stay on your site.

Ads can be geographically targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Channels

Google now enables you to set up channels for each website, page or even location. This really helps you to monitor and optimise which adsense adverts are working best for you.

When you select a channel Google changes the java script code to include additional tracking data. The additional tracking information allows webmasters to track a variety of metrics across their sites.

Optimising your adsense adverts

Google determines the content of the ads that are shown, website owners who are serious about earning revenue from Google AdSense will use the following guidelines to optimise their website and ensure that targeted and relevant Google adsense adverts are shown.

If Google's spider has not crawled the site or can't determined what the page is about then public service ads may be served.

You don't earn any money on public service adverts so its best to go through your site and refresh pages until correct adverts are shown. Don't click on the adverts as Google take a very dim view of click fraud. You can also specify an alternate image or HTML page to be served which means you should be able to maximise your advertising space effectively.

Revenue share

Google doesn't disclose the exact revenue share or percentage that website owners will earn. However, we have found it to be lucrative and definitely worth doing

The Google Adsense program can provide great supplement to your income. Setting up Google AdSense is easy. Just click on the banner below and sign up for free now. It takes about 2-3 minutes to sign up and you could be earning money in less than 10 minutes from now.

What are you still doing here? you could be earning money on your sites????